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Our CSR commitment

It is important for us to assume our social and environmental responsibility. We are particularly involved in supporting societal and non-profit projects which combine the promotion of sporting performance and an educational value.

Since 2021, Axel conseil has been supporting the NPO Boxer Inside in Aulnay-Sous-Bois (Paris area) by providing intervention in two separate projects:
  • L’Academy (supporting teenagers toward sport and educational success)
  • Les Puncheuses (Women empowerment - self-knowledge and professional advancement)
“During my sporting career, access to the awareness of motor preferences would have saved me a lot of time. I would have avoided certain defeats. This approach would have allowed me to understand more clearly the internal logic of boxing. Taking into account my own functioning and that of my opponents would have shed different light on what it was possible to prepare to win my fights, to be more effective.
In some cases, I did not find the relevant strategies due to a lack of knowledge of these elements. I even adopted strategies contrary to what should have been done: I happened to increase my own difficulty, and make things easier for my opponent, while trying to do the opposite. In boxing, when we make things more difficult for ourselves by these inappropriate strategic choices, we spend a lot more energy and we take more hits. On the scale of a career, this comes with a price. My career would probably have been different if I had been able to integrate motor preferences (mine and those of my opponents) to even more precisely individualize my preparation for performance. »
Sarah Ourahmoune, 2016 Olympic vice-champion, founder and chairperson of Boxer Inside

As of 2023, Axel english® is an official partner with This is England, the british short film festival organized in Normandy since 2012. The internationally acclaimed festival gathers a wide audience, including but not limited to schoolchildren from middle schools and high schools throughout the county.
We provide interventions for the benefit of guest directors (motor and cerebral preferences for better acting and better directing).